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電商主播正式工種稱謂為直播銷售員E-commerce livestreaming，“直播銷售員”這一工種，也就是人們耳熟能詳?shù)碾娚讨辈ト藛T。
電商直播英語翻譯為 E-commerce livestreaming
其主要工作為：
1.研究數(shù)字化平臺的用戶定位和運營方式;
2.接受企業(yè)委托，對企業(yè)資質(zhì)和產(chǎn)品質(zhì)量等信息進行審核;
3.選定相關(guān)產(chǎn)品，設(shè)計策劃營銷方案，制定傭金結(jié)算方式;
4.搭建數(shù)字化營銷場景，通過直播或短視頻等形式對產(chǎn)品進行多平臺營銷推廣;
5.提升自身傳播影響力，加強用戶群體活躍度，促進產(chǎn)品從關(guān)注到購買的轉(zhuǎn)化率;
6.簽訂銷售訂單，結(jié)算銷售貨款;
7.負(fù)責(zé)協(xié)調(diào)產(chǎn)品的售后服務(wù);
8. 采集分析銷售數(shù)據(jù)，對企業(yè)或產(chǎn)品提出優(yōu)化性建議。
據(jù)相關(guān)數(shù)據(jù)顯示，2020年中國直播用戶規(guī)模高達5.24億人，這意味著中國在線直播行業(yè)依舊處在上升期；未來5G上線后，直播行業(yè)可能將會有更大的進步。而對于淘寶、拼多多等線上購物平臺來說，直播電商是帶動平臺流量新增長的主要渠道之一，而對于抖音、快手等短視頻平臺來說，直播電商則是他們打開直播市場和邁入直播行業(yè)的新方式和新方向。
2019年中國直播電商行業(yè)發(fā)展就已經(jīng)非?？捎^，總規(guī)模達到4338億元，預(yù)計到2020年直播電商銷售規(guī)模將達9160億元，約占中國網(wǎng)絡(luò)零售規(guī)模8.7%。伴隨著互聯(lián)網(wǎng)相關(guān)技術(shù)的發(fā)展，通過直播這種銷售方式能給消費者帶來更直觀、生動的購物體驗，具有極高的品牌宣傳能力，良好的轉(zhuǎn)化率，營銷效果極佳。直播電商市場參與者以淘寶、快手、抖音為代表，且涉及產(chǎn)品范圍極廣，商務(wù)部2020年4月23日發(fā)布的數(shù)據(jù)顯示，2020年一季度，涉及農(nóng)產(chǎn)品的電商直播就超過400萬場。
While e-commerce livestreaming has existed in China for several years, it took off in 2019, which was made clear during this year's Singles Day shopping festival when livestreaming on Alibaba’s Taobao livestreaming platform generated $2.85 billion in sales — around 7.5 percent of the day’s total sales.
雖然電商直播在中國已經(jīng)存在了好幾年，但它是在2019年開始騰飛的。很能說明問題的情況是，在去年的雙十一購物節(jié)中，阿里巴巴的淘寶電商直播就產(chǎn)生了28.5億美元的銷售額（約合人民幣197.3億元）—— 占這一天總銷售額的7.5%左右。
The growth of e-commerce livestreaming is largely due to its strong appeal among consumers in lower-tier cities in China. As mentioned above, lower-tier, or "Xiachen", markets are seen as the next big opportunity and both domestic and international brands are eager to try new methods to connect with this audience.
電商直播的增長主要是由于它在中國三四線城市消費者中的強大吸引力。如上所述，三四線城市或“下沉”市場被視為下一個重大機遇，國內(nèi)和國際品牌都希望使用新的營銷方式來與這些受眾建立聯(lián)系。
Alibaba's Taobao livestreaming platform is both an early adopter and leader in the e-commerce livestreaming space, and over the past few years they have cultivated a strong base of high-performing livestream hosts.
阿里巴巴旗下的淘寶直播平臺既是電商直播領(lǐng)域的先行者，也是領(lǐng)頭羊，在過去幾年里，他們培養(yǎng)了一支強大的主播隊伍。
Two of the largest hosts, Viya and Austin Li, reached a celebrity status in China over the past year. Frequently ranked as the top-selling streamer on Taobao, Viya became known in the West after collaborating with Kim Kardashian during Singles Day 2019. Li became a household name throughout China after amassing an enormous audience on numerous Chinese social media platforms outside of the Alibaba ecosystem, becoming the first and only Taobao livestreamer to enjoy such widespread fame and popularity.
粉絲最多的兩位主播薇婭和李佳琦在過去一年中成了明星。薇婭經(jīng)常被評為淘寶直播最能帶貨的主播，2019年雙十一與金·卡戴珊合作后，薇婭的名氣也擴展到了西方。李佳琦在阿里巴巴生態(tài)系統(tǒng)之外的眾多中國社交媒體平臺上聚集了大量粉絲，成為了首個也是唯一一個享有如此廣泛聲譽和人氣的淘寶主播。
原標(biāo)題：電商主播正式工種稱謂為直播銷售員E-commerce livestreaming
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